One of the things I try to do at EcommerceMaestro is teach my clients the language of WordPress, and particularly, SEO. So much happens in the Search Engine world that if website owners don’t take the time to see what is going on, they may find themselves working on strategies that are no longer effective. Take for example Google’s recent algorithm update called Panda. Before Panda, one tactic that worked well was having your links on lots of other sites. The idea is that if your articles are being posted by other sites, then your site must have good content, be important, and should therefore be higher on a Google search. So, to cheat the system, companies started to develop software wherein web-owners would pay to have their blog articles submitted to hundreds of other sites automatically. But these weren’t quality sites, they were just “link farms”., just sites with thousands of links and no real content. It was a way of gaming the system. Well, Google wouldn’t just let that happen forever and in their new Panda update they did some things to make that tactic ineffective, or even harmful to those who may use it.
SEO is an organic process that takes time, but there are always those who want to exploit holes in the technology. Google is constantly trying to thwart this and it is in the best interest of any person involved in a website, to understand what is happening in the search engine industry. One of our goals is to help our clients understand the language of SEO and WordPress, so that when they come across articles on these topics, they understand what they mean, can decide on its impact, and be able to implement suggestions presented by an article’s author.
One site that I keep on my regular reading schedule is Search Engine Watch. It has all the news you could ever want about SEO, and the technologies that drive the industry. Take a look when you have the chance. You may not understand everything now, but the more you read, the better you’ll get at it and then you won’t find yourself wasting time doing things like wasting money on “link farms” for the next 2 years.
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